Commercial – Advertising Photography
Commercial or advertising photography is what I prize the most. Working with an outdoor, lifestyle, sports or similar industry brand and creating content so they can promote what they do is challenging and rewarding. I love discussing what makes their products unique, who their market is and then collaborating on how to engage that audience with images, video or both. Having full creative control of what is in the viewfinder and attention to details is what makes the difference, something not always achievable with sports and editorial photography. I love it.